We are as passionate as ever today about delighting consumers and we seek to add value to you, our business partners.

This Upper & Premium Horeca training curriculum is a tailor-made and interactive value driver. Mutually developed between Coca-Cola HBC Switzerland and EHL, the “Harvard” of hospitality, it nurtures our culture of excellence by establishing a reference in the industry.

We decided to create these programs for our Business partners to better understand the client needs and expectations after Covid and to support them in a unique way by visualizing the future with the correct tools.

Our curriculum pinpoints relevant challenges that were addressed from stakeholders in the market and offers a feasible approach to real life questions. This platfrom enables you to exchange on industry relevant topics, see innovation and get inspired on how to create the future of Premium Horeca.

So let us build the future and create this positive impact together.


This curriculum is divided into two customer-centric programs:

  • 1. Our Premium Horeca VIP Program brings together the leaders of academia and industry practice to provide a broad range of solutions and services. The hospitality expertise will fuel you with state-of-the-art expert knowledge and best practices. It will be a lighthouse for our long-term relationship.

  • 2. Our Premium Horeca Online Academy is an engaging self-paced online learning program aimed at developing essential personnel’s skills in a Premium Horeca environment. Designed by Industry Leading Experts from Ecole Hotelière de Lausanne, it will sharpen Manager and High-Potentials of your organization to face future challenges.


As being one of the pioneers in the hospitality industry, EHL helps organizations around the world to embrace service excellence as an essential part of their strategy, company culture and its execution.

Together with Coca-Cola HBC we have developed a toolkit for all levels of the Premium Horeca industry from frontline to executives so they can take their customer service to the next level.

The first stationary program is dedicated to executive's level; the second digital one focusing on Premium Horeca Business Knowledge for Managers and High Potentials.

Success factors


Customer-centric approach

We base our Premium Horeca Programs on semi-structured interviews with Coca-Cola HBC Business Partners, EHL-Alumni, Players in the Premium Horeca Market and internal Key Stakeholders to define key drivers in this specific Premium Horeca channel.

Future orientation

We incorporate our analysis of the market, external data sources, benchmarking, trends and linkage to CCHBC, outlet and consumers to detect new growth opportunities.

Subject Matter Expertise

We cooperate with internal and external experts from the Premium Horeca industry with experience in the management and development of Premium outlets. We use their knowledge to build our programs and to tackle high relevant topics for Premium Horeca Universe.

Holistic View

We use a comprehensive approach to stimulate, develop and maintain learning and translate it into behavior. Always with the aim to create a WOW effect for the end consumer.

Features & Benefits

Programs Overview

Coca-Cola HBC is honored to offer you our Premium Horeca Programs co-created with EHL, the pioneer in Hospitality Business Education. During these learning & sharing experiences, we aim at:

Creating a platform

Creating a platform

Creating a platform to exchange on crucial topics for Premium Horeca of today and tomorrow                                                                                                                        

Offering an engaging mix of theory insights, rooted in the latest research and enriched with hands-on mentality                                                                                

Connecting experts

Connecting experts

Connecting experts at EHL that will share industry wide best practices, taking into account future trends as well key drivers of the Premium Horeca universe

Guarantying every learner to benefit from applicable tools and essential tips used as a benchmark for customer experience, ultimately resulting in a reinforced customer-centric organization with increased productivity and thus profits

Building a community

Building a community

Being part of a networking event to build a community with your peers, exchange on relevant topics and create a dynamic conductive to exchanges between professionals of this branch.

Building a community of peers to exchange and develop personnel’s skills in a Premium Horeca environment                                                                                

Adding value & grow

Adding value & grow

Accessing to EHL thought leadership and intellectual capital that will add value to your business and team                                                                                          

Getting an official program certification from EHL being a worldwide lighthouse in the hospitality industry                                                                                          

Our Programs at a Glance

Premium Horeca VIP Program

  • 2 day program
    @EHL Campus in Lausanne
  • Target group
    Designed for Coca-Coca VIP customers &
    Business Owners & Senior Leadership in Premium Horeca
  • Agenda
    • New trends in Hospitality and F&B
    • Combatting the Effect of Workforce Shortage
    • Skills & Competencies of the future in Premium Horeca universe
    • Differentiators & USPs for Premium Horeca
    • Sustainability
    • Digitalization
    • Service Excellence & Design
  • Exclusive
    Networking Event
  • Program costs supported by Coca-Cola
Read more

Premium Horeca Academy

  • Online training program consisting of 8 modules
    3 months duration – available in English
  • Target group
    For Managers and High-Potentials
    in Premium Horeca
  • Agenda
    • Service Excellence
    • Trends in F&B Management
    • Finance for non-financials
    • Marketing in a Digital age
    • Leadership & Team Management
    • F&B Management
    • Human Resources & Managing Generations
    • World of Premium
  • Access to live online sessions
    to consolidate self-paced learning
  • Program costs supported by Coca-Cola
Read more

Training overview

Premium Horeca VIP Program

Focus group

This Exclusive Program has been developed for the Executive Management of Premium Horeca establishments. The number of seats is limited to foster exchange between the participants. If you wish to invite a colleague, we will be honored to keep him on a separate waiting list until further registration.


2 days on site training on the EHL Campus in Lausanne. It starts at 10:00 am on the first day. The day ends with a Networking Event with many surprises. As for the second day, the program starts at 08:30 and ends around 17:30


The training will be delivered in a classroom setting. However, it will be punctuated by numerous practical workshops as well as spaces for reflection and exchanges. Handouts will be provided to the participants at the end of the program.


We are offering 4 training sessions in 2024. Depending on your availability, choose the dates that suit you best:

26 & 27.09.2024
13 & 14.11.2024

Premium Horeca VIP Program Registration

Disclaimer : Due to the exclusivity of this program and the aim to foster exchange between the participants, we have strong limited seats. Therefore, this invitation is personal and cannot be passed on to others.

Main participant :

First name
Last name
The outlet number is provided by your sales representative
Please select your desired session date(s). You can select multiple options.
Please indicate if you have some food restrictions or allergies
How long will you stay?
Please enter some comments regarding your accommodation arrangement request
First name of the second participant
Last name of the second participant
Please indicate if the second participant has some food restrictions or allergies
How long will the second participant stay?
Please enter some comments regarding the accommodation arrangement request

Training overview

Premium Horeca Online Academy

Focus group

Dedicated program to Managers and High Potentials of Premium Horeca establishments.


The program is composed by 8 modules. The duration of each module is about 8 hours of self-learning pace.


Online e-learning courses.

Dates & Locations

We are launching a new learning group on the 1st of each month, starting January 2024

Premium Horeca Online Academy Registration

Main participant :

First name
Last name
The outlet number is provided by your sales representative
Please enter here, if you have comments


Please fill in this form to contact us

First name
Last name